Senior Client Manager
May 2016 - Now
The main role within Summit was consulting with their biggest client, and the UK’s largest high street online retailer: Argos, to generate a 38% YOY increase of online sales, and increase the footfall to their stores.
Outside of the manic Black Fridays, Cyber Mondays and Christmas, project lead a new go-to-market SaaS offering: ‘product caster’, planned and created marketing plans for various RFPs, and launched paid media for another of their bigger clients with huge potential: tyresavings.
Senior PPC Manager
July 2014 - May 2016
Managing a team of marketing managers to help drive conversions within a set cost per conversion across casino, bingo and sports betting, with hands-on management of all marketing channels for Casino. The short-term objective was to ensure all paid media was converting well within the agreed CPA targets. The longer-term objective was to make sure the agreed CPA targets resulted in the longer term objective of profit within 3 months.
Onideo - Sri Lanka
Jan 2014 - July 2014
Having been given the opportunity to work out in Sri Lanka, I worked as a marketing consultant on behalf of a London based agency, mainly focused on creating strategies and managing paid media across PPC and SEO for 'hippodromeonline.com, an affiliate website of the famous land-based Hippodrome Casino in London.
Outside of gambling, I reviewed and helped build marketing strategies (mostly offline with limited social) for the John Keells group, and helped with the launch of a new marketing campaign for Elizabeth Jewellers, including training local staff both paid search, social and search engine optimisation.
SEO / PPC Account
Jan 2012 - Jan 2014
From an SEO point of view, the first step was to generate keyword reports based on both insight data from paid activity to acknowledge what converts well for our brands, whilst also expanding outside of our data to find new opportunities. Next was to get up to date on the latest and upcoming Google penalties, and then brainstorm and create new link building strategies based on both the level of risk we’re willing to take for each brand, and the latest Google algorithm. The final step was to keep each domain out of any penalties by making sure backlink profiles look as natural as possible, and making last minute changes on the release on any algorithm updates.
From a PPC point of view, similar to SEO, the initial step was keyword research, then ensure all keywords are covered within the campaigns. Next was to optimise the account, and restructure the accounts to maximise relevancy between keywords, ads and landing pages. Main objective of the account structure was to maximise relevancy to increase quality scores; therefore, help reduce CPCs. Final step was then to use a bid management system to optimise CPCs based on the objective(s) set that included CPA, CPO and ROI.
Jan - Dec 2011
Providing a full service marketing agency service including design, development and digital marketing, for small to medium sized companies, across building and hospitality sectors. Development of a local “what’s on” website; generating income via affiliate marketing and AdSense, generating quality targeted traffic via social media platforms, including sponsored posts and tweets, and being within top positions within Google SERP for all key search terms.
Dec 2010 - Dec 2011
Working primarily with start-up and struggling companies, providing and implementing online marketing strategic plans to transform and accelerate growth. Clients include M and D online (all marketing channels at both B2B and B2C), Fish4Dogs (ecommerce consultancy), San Luca (social marketing) and Love Rush (paid search and social)
DMGT Northcliffe Media
Regional Digital &
2008 - 2010
Monitoring response, managing expectations and tracking marketing activity for motors.co.uk, and managing and driving response for all advertisers across all North East “this is” sites, managing placement advertisements via DFP and Atlas Manager.
2004 - 2007
Visual Merchandising, Display & POS instore, along with research and analysis, with an end of product recommendation thesis for the marketing procedures for their new wilkoplus.com website (launched 2007), along with research and indepth analysis into their existing instore audience vs the target audience for online (University Dissertation)